JOB:
Idea, Concept, Copywriting, Shooting

AGENTUR:
DDB Düsseldorf

KUNDE:
Persil (Henkel)

Persil for a right to clean clothes.

Did you know that millions of kids have no access to clean clothes on a daily base? Dirty clothes keep them from being able to live their childhood carefree and show off their talents. As a leading detergent brand, Persil found its brand purpose in fighting hygiene poverty – a global problem on the rise, with millions of kids suffering from wearing dirty clothes. Aiming for a change and standing up for a right to clean clothes for every child. We brought the initiative to life by creating awareness for the problem that makes kids hide their true potential: With an authentic story impacting millions of consumers. Each of Henkel's markets joined the fight for clean clothes, partnering with strong local NGOs and top accounts worldwide.

Shooting impressions